Client Brief (class project)

Second generation business previously operating under the family name. New name that indicates its famous nearby neighbor, Churchill Downs (location for the Kentucky Derby).

A farrier is a specialist in equine hoof care, including the trimming and balancing of a horse’s hoof and the placing of shoes to the horse’s foot. A farrier couples a subset of the blacksmith’s skills (fabricating, adapting, and adjusting metal shoes) with a subset of veterinary medicine (knowledge of the anatomy and physiology of the lower limb) to address the care of the horse’s feet. Give them a graphic identity for the new name but make sure you do your research on horse-racing and this part of the country.